It is hard to believe that in one store, you can get hair extensions, waxing, massage, shop the best trends, ( and may I compliment the fair pricing), as well as all kinds of accessories and artistic cowgirl boots.  This store is now my favorite!  Kudo’s to Kim and Brooke, way to bring Laguna back!  This fantastic Boutique & Salon is located at 750 South Coast Hwy, Laguna Beach, CA  92651

Laguna retail has always been focused on tourism.  Laguna has always been a destination for “shopping” days.  It has not been a place for every day merchandise.  It was planned this way.  Now, that the economy is difficult, less people are vacationing, thus less shoppers for the retailers.

Families have favorite ways to shop.  The mall for clothing, cosco for bulk, office depot, office max for work supplies, and of course, home depot.  So, we take a trip inland for all our usual needs.  I’m guilty of this, and it is unfortunate, we are “comfortable” with these big stores.

Yes, I agree, the parking police are unbelievable, sometimes I think they hide behind a lamppost waiting to pounce on the next person that stops in front of my store – so be sure to have a quarter in the console!  But, rude store personnel?  Please!  I personally, have not experienced this, and being a local retailer, I do visit a lot of stores if not to buy, to definitely introduce myself!  I think we need to take a look at WHO answered this poll.  I never saw one, what was the demographic of those who answered it?  That, would be helpful to know.

I hear complaints that the rent is too high.  High?  Relative to what?  Sometimes, I think people say things just to hear their head rattle.  Yes, it is higher than an industrial, auto park street in Mission Viejo, but that is 20 miles inland, and this is Pacific Coast Hwy.  Has anyone looked at the strip malls lately?  I don’t care where, anywhere. The parking lots might as well be turned into driving school lots, or paint-ball fields.  There is nobody in the strip malls, and there are no tenants in the stores.

The rents are not too high, the landlords must make a monthly mortgage payment based on the worth of the building, and yes, it still costs a ton to own in Laguna.  I don’t pretend to know what the answer is, but I do read that the mind-set of the successful small boutique owners is the same as mine.  That customer service is the key to staying open in these harder times.  In the past few months, I have made a stronger effort to make a shopping experience memorable for my customers.  Make them want to return, know their name, and hopefully have their email address on hand when they leave.  Send a e-thank you card, and/or make sure they know when new arrivals, arrive.

Romantic Boutique by Delicate Illusions, 1857 S. Coast Hwy, has been open for 3 1/2 yrs. in Laguna Beach, longer than any of the surrounding stores, we are excited about the future, and excited to help you have your best Valentines Day ever!

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